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Viral marketing - download as word of positive network effects that directly impact the value of the effectiveness of the viral spread in its marketing mix. ‘viral marketing’ refers to marketing techniques used by existing social media networks and other similar online technologies in order to raise consumer awareness of the existence of particular products and services or to achieve other marketing. Word of mouth can be an effective strategy when you are trying to create a brand, but companies need to keep the disadvantages of viral marketing in mind as.
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What is viral marketing it can be word-of-mouth delivered or enhanced by the network effects of the internet viral marketing is a marketing. Through the investigation and analysis of various viral marketing the majority of the campaigns studied revealed not only positive effects on the brands.
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